Keyword research isn’t aimed at finding all the phrases connected with the word best describing your website’s subject. It means you should filter the necessary phrases from the variety of keyphrases that are suggested to you using an SEO tool.
First of all, pay close attention to keywords trends. Very specific words won’t improve your search engine ranking as people tend to use more general words surfing the Internet. Also, too generic of keywords may be over-polluted so finding keywords that are both simple and relevant is key.
Furthermore, it is an excellent opportunity to check whether a product, service or content you promote are in demand. If users don’t look for it, you may need to rethink your concept. These trends can also be different depending on geographical location or season. This data is essential when you want to create relevant and up-to-date content.